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| Reflections on Gender Equality in the Specialty Coffee Industry |

  • Writer: BeRo
    BeRo
  • Jun 14, 2024
  • 2 min read

Sitting in a quiet corner of iO Coffee, I savor a rich espresso brewed from Fine Robusta beans from Future Coffee farm in Lâm Đồng. As the barista explains the special origin of these beans, I can sense the dedication and pride in their words. These beans not only carry distinctive flavors but also the stories of the people and the land where they were grown.

As I take each sip, I begin reading the article "Gender Equality and Coffee: Minimizing the Gender Gap in Agriculture" by the Specialty Coffee Association (SCA). The article provides valuable insights and sparks reflections on gender equality in the coffee industry, from the farmers in Lâm Đồng to the barista community at iO Coffee.

The Story of Gender Equality

The SCA article emphasizes that gender equality is essential for achieving sustainability in the coffee industry. The report points out that women often lack access to financial resources, land, and training opportunities compared to men in agriculture. This inequality not only affects the lives of female farmers but also reduces the economic efficiency and sustainable development of the industry.

Connecting with the Barista Community at iO Coffee

Although the article focuses on agricultural communities, the principles and solutions it discusses can also apply to the barista community at iO Coffee. Here, baristas not only bring coffee from the farm to the consumer but also convey the stories and culture of coffee to customers.

Creating an inclusive and supportive work environment at iO Coffee is essential for all baristas, regardless of gender, to feel respected and have opportunities for growth. Fair hiring practices, gender sensitivity training, and mentorship programs are important measures that iO Coffee has implemented and continues to promote.

Sustainability Is Not Just About the Environment

Sustainability in the coffee industry is not only about environmental protection but also includes social equity. Initiatives like Twin’s Mandaa project and the GALS methodology of the Bukonzo Joint Cooperative Union have shown that empowering women in agriculture can yield positive results. Similarly, at iO Coffee, promoting gender equality helps create a more creative and efficient work environment.

Events like latte art competitions for women or inclusive coffee contests organized by iO Coffee not only celebrate diversity but also foster community unity. This creates a friendly atmosphere and raises awareness about gender equality among everyone.

Reading the article "Gender Equality and Coffee: Minimizing the Gender Gap in Agriculture" at iO Coffee, sipping on an espresso made from Fine Robusta beans from Lâm Đồng, I realize that each cup of coffee not only carries a unique flavor but also embodies stories of people and sustainable values. The barista community at iO Coffee, with its diversity and commitment to gender equality, reflects these values.

In a world that is increasingly complex and diverse, sustainability comes not only from protecting the environment but also from building fair, inclusive, and respectful communities. And that is the true sustainable flavor of coffee, a value that iO Coffee always strives towards.



Comments


Specialty Coffee

"COVID initiated an unexpected crisis, causing the world to stall and shut down. Thus, we must live slower and capture the best moments in the darkest of times. I wondered whether my love for coffee has ripened over this period. I began devoting my time and passion towards researching the field of specialty coffee. I realized the value of coffee is more than just caffeine. It embodies a culture, a taste of different countries that diversify itself in every nation with a history of development dated back to the 19th century."

 

Slowly, the “sophisticated knowledge” I once pride myself on shattered. I had been so shortsighted and so assumptious. I never cared about where the products of my passion came from, knew nothing about growing to preliminary processing, roasting, preserving, and brewing a great cup of coffee. And I know, there are many presumptuous people all around us, just like me a few years back. They never knew what a great experience coffee could be despite it being indispensable in our lives. ​ As my appreciation for coffee reaches its peak, I feel delighted and satisfied sipping every cup of high-quality espresso extracted from Vietnam Fine Robusta beans. If you could experience every stage of the coffee value chain, from the early plantations to a cup of coffee, you will feel the same way as i do. This is the biggest motivation for us to pursue our dream of bringing high-quality Robusta beans to coffee lovers around the world. Trust me! The nature-gifted Fine Robusta that Vietnam has proudly developed shall be a great addition to your collection of specialty coffee. ​ iO Coffee looks forward to the companionship of all partners and the coffee-loving community on this wonderful journey. ​

 

Sincerely,

Ngo Huan Trung

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