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The Final Step in the Journey of a Specialty Coffee Cup

  • Writer: BeRo
    BeRo
  • May 27, 2024
  • 1 min read

Updated: May 28, 2024

When coffee arrives at your home, it may have traveled thousands of miles, transforming from a raw agricultural product into freshly roasted beans, ready to be ground and brewed. This journey requires immense effort, time, and energy through the stages of cultivation, harvesting, processing, and roasting within the specialty coffee supply chain.


However, the truth is that all of this does not guarantee you will have the best cup of coffee if it is not brewed correctly. You are the final factor in this long and labor-intensive coffee supply chain when you brew coffee at home. You become the one who brings specialty coffee to life and ultimately influence its flavor, for better or worse. A better understanding of the brewing process can help turn specialty coffee beans into something delicious every time you brew.


A deeper understanding of coffee brewing not only helps you enjoy the unique flavors of carefully selected beans but also ensures a truly wonderful coffee experience. Therefore, we encourage you to take the time to learn more about coffee, from its origins to brewing methods, so that every cup you enjoy is not just a beverage but the result of a passionate and refined journey.




Comments


Specialty Coffee

"COVID initiated an unexpected crisis, causing the world to stall and shut down. Thus, we must live slower and capture the best moments in the darkest of times. I wondered whether my love for coffee has ripened over this period. I began devoting my time and passion towards researching the field of specialty coffee. I realized the value of coffee is more than just caffeine. It embodies a culture, a taste of different countries that diversify itself in every nation with a history of development dated back to the 19th century."

 

Slowly, the “sophisticated knowledge” I once pride myself on shattered. I had been so shortsighted and so assumptious. I never cared about where the products of my passion came from, knew nothing about growing to preliminary processing, roasting, preserving, and brewing a great cup of coffee. And I know, there are many presumptuous people all around us, just like me a few years back. They never knew what a great experience coffee could be despite it being indispensable in our lives. ​ As my appreciation for coffee reaches its peak, I feel delighted and satisfied sipping every cup of high-quality espresso extracted from Vietnam Fine Robusta beans. If you could experience every stage of the coffee value chain, from the early plantations to a cup of coffee, you will feel the same way as i do. This is the biggest motivation for us to pursue our dream of bringing high-quality Robusta beans to coffee lovers around the world. Trust me! The nature-gifted Fine Robusta that Vietnam has proudly developed shall be a great addition to your collection of specialty coffee. ​ iO Coffee looks forward to the companionship of all partners and the coffee-loving community on this wonderful journey. ​

 

Sincerely,

Ngo Huan Trung

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