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Enjoying coffee | A multi-sensory experience

  • Writer: BeRo
    BeRo
  • Jul 8, 2024
  • 3 min read

Coffee, a familiar and beloved drink for millions around the world, is more than just a beverage. For coffee enthusiasts, each cup of coffee is a multi-sensory journey, taking us from the gentle notes of roses to the refreshing touch of citrus, and beyond to a world full of colors and emotions.

1. Visual:

When looking at a cup of coffee, we don't just see a monotonous brown liquid. The color of coffee can vary from the transparent amber of filtered coffee to the rich brown of espresso. The golden crema on top of an espresso creates a special appeal, making the drinker look forward to the first moments of the morning.

2. Olfactory:

The sense of smell plays a crucial role in enjoying coffee. As soon as you open a bag of coffee, the distinctive aroma spreads, from the notes of chocolate and caramel to the faint scent of roses, jasmine, or fresh citrus. Each type of coffee, each growing region, and each processing method brings unique aromas, creating a unique symphony of flavors.

3. Taste:

Taste is where coffee flavors truly shine. Each sip of coffee is a combination of mild bitterness, refreshing acidity, and gentle sweetness. Coffees from different regions offer different taste experiences. Coffee from Ethiopia often has a light acidity and floral notes, while Fine Robusta from Brazil, Vietnam or Uganda coffee… are rich and sweet. This diversity not only enriches the tasting experience but also stimulates curiosity and exploration.

4. Tactile:

The feeling of holding a warm cup of coffee on a cold morning is an essential part of the coffee experience. The smoothness of the ceramic cup, the perfect warmth of the coffee, and even the sensation of stirring the coffee all contribute to comfort and relaxation.

5. Auditory:

The sounds of making coffee, from the water flowing through the espresso machine, the grinding of coffee beans, to the gentle clink of the spoon in the cup, all create a peaceful and poetic space. These sounds not only stimulate the sense of hearing but also create a relaxing environment, helping the drinker enjoy each moment fully.

Moreover, the perfect combination of coffee and music cannot be ignored. In coffee shops, music is always a companion, from gentle jazz tunes to soothing acoustic melodies. Music not only sets the stage for conversations but also enhances the coffee experience, making each sip of coffee more special. This is why coffee always goes hand in hand with music, creating a unique and emotional drinking space.

6. Multi-Sensory Combination: A Complete Experience

The multi-sensory experience does not stop at individual senses but is a subtle combination of all senses. When enjoying a cup of coffee, we not only taste the sweet or bitter but also feel the aroma, colors, sounds, and tactile sensations. All these elements together create a complete and profound coffee experience, taking us into a world full of colors and emotions.

Coffee is not just a simple beverage but a rich multi-sensory experience. From the captivating aroma, rich flavors, to the eye-catching colors and warm tactile sensations, each cup of coffee offers a new and delightful journey. Take the time to enjoy and explore the world of coffee, letting each cup become a colorful and emotional journey, and don't forget to let music accompany you on this journey.



Comments


Specialty Coffee

"COVID initiated an unexpected crisis, causing the world to stall and shut down. Thus, we must live slower and capture the best moments in the darkest of times. I wondered whether my love for coffee has ripened over this period. I began devoting my time and passion towards researching the field of specialty coffee. I realized the value of coffee is more than just caffeine. It embodies a culture, a taste of different countries that diversify itself in every nation with a history of development dated back to the 19th century."

 

Slowly, the “sophisticated knowledge” I once pride myself on shattered. I had been so shortsighted and so assumptious. I never cared about where the products of my passion came from, knew nothing about growing to preliminary processing, roasting, preserving, and brewing a great cup of coffee. And I know, there are many presumptuous people all around us, just like me a few years back. They never knew what a great experience coffee could be despite it being indispensable in our lives. ​ As my appreciation for coffee reaches its peak, I feel delighted and satisfied sipping every cup of high-quality espresso extracted from Vietnam Fine Robusta beans. If you could experience every stage of the coffee value chain, from the early plantations to a cup of coffee, you will feel the same way as i do. This is the biggest motivation for us to pursue our dream of bringing high-quality Robusta beans to coffee lovers around the world. Trust me! The nature-gifted Fine Robusta that Vietnam has proudly developed shall be a great addition to your collection of specialty coffee. ​ iO Coffee looks forward to the companionship of all partners and the coffee-loving community on this wonderful journey. ​

 

Sincerely,

Ngo Huan Trung

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